When in Doubt, Track Everything
Since we launched our JavaScript tracking library we have been gathering feedback on how businesses track users on their websites. Many sites are just using the default settings provided by the tracking library. Only a small minority have intricate setups with detailed custom events.
The lack of instrumention is not surprising as adding detailed tracking takes a lot of effort. Most analytics services require the user to decide the actions to track on day one, which leads to many tricky questions: Which actions should I measure? How should I name my events and properties? Should I throttle this event so I will not hit the quota in my current billing plan?
